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Target
Gü
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Our Role
Advisor to seller
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Seller and Location
Private shareholders of Gü, United Kingdom
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Activity
Manufactures premium cakes and desserts
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Acquiror / Investors and Location
Noble Foods, United Kingdom
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Activity
Supplies eggs and egg products
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Description of Transaction
Advised Gü on identifying the right partner to assist in taking the brand to the next stage in its development. Noble Foods acquired the company for an undisclosed sum. The Gü management team will remain with the company and will manage the business as a separate entity.
