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Target
MarketTools Research Solutions Inc.
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Our Role
Advisor to seller
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Seller and Location
TPG Capital, United States
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Activity
The leading provider of services and software for market research
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Acquiror / Investors and Location
MetrixLab, United States
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Activity
A fast-growing global provider of online consumer research services
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Description of Transaction
Advised TPG Growth on the sale of MarketTools Research Solutions Inc., a leader in services and software for market research, to MetrixLab, a global provider of online consumer research services. MarketTools is known for pioneering some of the first research technologies on the internet. MetrixLab will continue to operate MarketTools Research Solutions under the MarketTools brand name, led by its new CEO Simon Kooyman, who also serves as CEO of MetrixLab USA.
